Survey Shows B2B Sales Cycle Lengthening

April 17th, 2013   •   Comments Off on Survey Shows B2B Sales Cycle Lengthening   
Survey Shows B2B Sales Cycle Lengthening
Survey Shows B2B Sales Cycle Lengthening, Increasing Challenges For Online Marketers (via PR Newswire)

New data from Crain’s BtoB Magazine underscores need for brand differentiation, better targeting and segmentation strategies, and more visibility into marketing program performance across the entire marketing funnel SAN FRANCISCO, April 8, 2013 /PRNewswire/ — Crain’s BtoB Magazine today shared results…