I have developed education and training solutions and instructed, primarily for the Institute of Communications Agencies (ICA) and the Canadian Marketing Association (CMA), in the areas of Direct Marketing, Digital/Online Marketing and Emerging Media, Marketing Planning, Advertising and Media, Integrated Branding, Lead Generation and Loyalty/CRM, Creative Development and Evaluation, Offer Development, Testing, Measurement and Optimization and Presentation Skills.

Services

• Development/customization of education curriculum and training programs to suit needs of client including content for audio/visual presentation and literature/workbooks for students
• Up-to-date content with references and additional reading where applicable via ongoing subject matter research and review
• Delivery of training program in classes of all sizes
• Development and facilitation of in-class and outside class individual and group exercises and assignments, tests and exams; marking and evaluation of same
• Individual coaching, consultation and mentoring of students

Experience

• 1991 to present: Instructor, Institute of Communications Agencies, Canadian Advertising Agency Practitioner (CAAP) course — Direct Marketing, Digital Marketing, Group Case Studies, Presentation Skills (Toronto, Atlantic, Alberta, B.C., Quebec)
• 2002 to present: Instructor, CMA Direct Marketing Certificate Program (Toronto, Atlantic)
• 2009 to present: Co-author, -editor, -instructor, CMA’s new Advanced Marketing Management Course: Developing the Marketing Plan and Leading it to Success
• 2002 to present: Member, Education Committee, Canadian Marketing Association
• 2007: Author, editor, new edition of the CMA Direct Marketing Certificate program
• 2000: Instructor, Schulich Executive Education Centre, York University, Toronto, Direct Marketing
• 1999 to 2007: Senior Judge, CMA Awards